Here at the MAPA Project, we do our best, in our small way, to help conservation organisations and individuals make their work more visible and accessible. One – perhaps the main – reason we do this is because, in the words of Jane Goodall, “Only when people know will they care. Only when they care will they act. Only when they act can the world change”.
Indeed, when it comes to helping people know, and urging them to care and act, few people have done as much as the incomparable Dr. Goodall. A few months shy of her 80th birthday, she is still travelling around the world, telling her stories, and, like she can be seen doing here at the University of Cape Town’s Vice-Chancellor’s lecture just last week, spreading messages of hope.
In the lecture, Dr. Goodall expresses the hope that we can find a way of working with our minds and our our hearts in unison, a sentiment I found particularly sincere and fitting, having listened to a presentation delivered by the Jane Goodall Institute’s vice president of conservation efforts, Lilian Pintea, at Google Earth Outreach’s Geo for Good user-summit in November last year. You might remember that we covered some of the highlights from this conference, including JGI’s “Goodall, Gombe, and Google” tour, earlier this year.
A screenshot from the JGI “Goodall, Gombe and Google Tour”. Remember that you can create a story like this with your work – Software Advice has a very helpful write-up on how public benefit organisations can use this tool to craft their stories).
As much as Lillian’s talk, on that occasion, was about how JGI is leveraging technology to help them look after Chimpanzees in Africa, it was also a humble and heartfelt story of community, collaborative innovation and throwing every tool at their disposal at understanding and improving life for chimpanzees and the complex social and ecological systems within which they live. A story of an organisation indeed working with their minds and hearts in unison.
Upon reflection it struck me that, in her UCT address, Jane doesn’t speak of “visions of hope” but “reasons for hope”. Perhaps she can do this because this is something that she has, both in her personal capacity and through the work of the Jane Goodall Institute and the Root & Shoots programme, come to embody herself.
But don’t take my word for it – listen to her full speech in the video above, or go on a journey to Gombe to learn, through the story of one chimpanzee family, about some of the work JGI is doing with chimpanzees in Africa.
We know that Jane Goodall, the Jane Goodall Institute and Roots & Shoots aren’t the only “reasons for hope” in African conservation. We know that many of you have similar “heart and mind” stories . We would love to hear, and help tell, them.
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